Searched 17 communities for eight phrases people use when they cannot find a thing: 3,997 posts in, 644 out
Instead of looking for ideas I looked for a specific sentence shape: somebody wanting a thing and not finding it. Eight phrases, seventeen communities.
I wish, Looking for, Is there an app, Why doesn't, Alternative to, Need an app, Can someone build, What do you use for. The first two are the highest value because they are literally how a person types a search when they are stuck.
3,997 unique posts. 644 survived filtering.
The rejections are the useful part:
- 1,731 under fifteen comments. One person wanting something is a preference. Fifteen people arguing about it is a market.
- 855 not question-shaped. Statements, jokes, screenshots.
- 464 announcements. Launches, revenue milestones, news.
- 51 already covered somewhere obvious.
The thing that nearly killed the whole exercise: the raw ranking was topped entirely by noise. Sorted by engagement, the top of the list was launch posts and milestone posts, because those get enormous engagement and contain no problem at all.
Blacklisting announcement words does not fix it, because you are guessing at a vocabulary. Inverting the filter does: a candidate has to be positively question-shaped to survive, rather than merely not matching a banned word.
@wish_i_had · 2w ago · 3 replies
"I wish" and "Looking for" being the highest value matches what I have found, and there is a reason worth naming: those two phrases are written by somebody who has already tried to solve the problem and failed.
Compare that to "would anyone use", which is written by somebody with a solution looking for a problem. Same platform, same length, completely opposite value. One is demand and the other is a pitch.
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@read_4000_posts · 2w ago
That is a cleaner test than the phrase list. Has the person already looked, or are they asking permission to build.
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@built_from_a_thread · 2w ago
Mine came from an 'I wish' post with eleven comments all saying the same thing.
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