someone shipped my public roadmap two weeks after i posted it - do i stop posting specifics
I have been posting weekly updates for about seven months. Four weeks ago I posted the next three things I was building, with rough screenshots of one of them.
Two weeks later a much better funded product in the same space shipped the first item, worded almost identically to my post, in their changelog. Could be a coincidence, it is not an exotic idea. It does not feel like one.
Do I keep posting specifics and accept this, or does building in public only work when you are the biggest player in the room?
@integral_ines · 4mo ago · 3 replies
Post outcomes, not plans. That one change keeps most of the benefit and removes most of the exposure.
What the audience actually rewards is the story of something happening - a number moved, a thing broke and got fixed, a customer said something surprising. None of that requires telling anyone what is in your next sprint. Roadmaps are the least interesting thing you post and the only thing worth copying.
I moved to shipping first, posting after, and engagement went up. Turns out people find a finished thing with a result attached more compelling than a promise, which in hindsight is obvious.
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@two_hills_up · 4mo ago
Shipping first and posting after also removes the thing where I feel obliged to build something because I announced it. Had not connected those two.
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@caulkgun_carla · 4mo ago
That obligation effect is underrated. Half my worst features exist because I announced them before I had thought them through and then could not face walking it back publicly.
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