9 months of mrr screenshots, 41k impressions, 3 paying customers - what's broken Public Metrics

Your conversion rates are not the problem. 2.9% impression-to-click is ordinary, 35% click-to-visit is good, 7.5% visit-to-signup is fine for a cold audience. The problem is that 41,200 impressions over nine months is about 150 a day, and MRR screenshots reliably pull in the one group guaranteed not to buy a booking tool for photographers - other people building things.

You already ran the experiment and reported the result in your own post. The three sales came from a comment on somebody else's post, which is to say from being in front of photographers instead of in front of founders. That is the entire finding. The numbers posts are not an acquisition channel, they are a diary that occasionally gets distribution.

412 visits in nine months is a bit over one a day. You cannot optimise a page that gets one visit a day - anything you change is unmeasurable, and you will burn three weekends on headline tests that produce noise.

Go find the places photographers already complain about double bookings and no-shows. Two forums, one big Facebook group, a couple of Discords. Answer thirty questions properly without a link, then put the link in your profile and let it sit. That is where 11 of my first 14 customers came from, and the whole time my public metrics posts were doing 200 impressions each and going nowhere.

There is a version of this where the numbers posts are actively working against you. Every reply from another founder is a signal to the feed that this is a founder account, so it shows you to more founders, who reply, and so on. Nine months of that is a very well trained recommendation system pointed at exactly the wrong crowd.

I ended up running a second account for the customer-facing stuff. It felt stupid and it grew slowly, but the impressions were worth roughly ten times as much.

31 signups from 412 visits means your landing page is already doing its job and the leak is onboarding. Put a 90 second demo video above the fold and the paid conversion will roughly double. That is the single highest leverage change available on that chart.

Counterpoint to the pile-on: the number is what kept me going in month four when nothing else worked, and 3 paying at month nine is not a disaster, it is the ordinary shape of these things. Just do not confuse the diary with the distribution plan and you are fine.

41,200 impressions to 3 sales is 0.007%, which is roughly the performance of a billboard on a road with no cars on it.