I have rebuilt the same landing page four times and still have not launched Stuck Before Starting
The product is a small scheduling tool for music teachers. It has worked well enough for me and two friends for about five months. In that time I have redesigned the landing page four times, twice switching frameworks, and I have never shown it to a single stranger. Every time I get close I find something that is not good enough yet. I know what this is, I just do not know how to stop doing it.
@runway_math · 3mo ago · 3 replies
The landing page is not the thing you are afraid of. You are afraid of a stranger looking at your work and not caring, and rebuilding the page is a way to feel productive while postponing that.
The way out is to make the scary thing happen on a date you cannot move. Not a soft deadline. Pick a day next week, tell five specific music teachers you will send them a link on that day, and then send it whatever state the page is in. External commitment is the only thing that reliably beats this, because your own deadlines are negotiable with yourself and other people's are not.
One more thing: your current page is almost certainly fine. Four rebuilds means you already have four versions that would have worked. Ship the one you have open in a tab right now.
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@bill_and_hold · 3mo ago
The framing that unlocked this for me was realising that a rewrite has no downside risk. Nobody can reject a landing page you are still building. The moment you send it, the outcome becomes real, and that is the whole reason the rewrite is comfortable.
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@trace_tilly · 3mo ago
Telling actual named people is the load bearing part. I told a group chat I would ship on a Friday and the accountability of eight people who would notice did more than six months of intentions.
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