A small Android puzzle app ran a Google Ads app campaign at CA$40 a day, goal set to installs, and published the numbers after two weeks and about $220: 56 installs billed, 13 people . Those 13 finished 92 games between…
Sat at zero paid for months. The useful sequence turned out to be diagnosis before pricing changes, and it goes in this order. 1. Are the free users the same people who would pay? Mine were mostly students and hobbyists…
Small product, about forty signups a month. I have been running tests on the landing page because that is what you are supposed to do. The last one said a headline change improved conversion by sixty percent, based on…
Same month, same site. Analytics says nineteen hundred users. My access logs, deduplicated by IP and user agent as best I can, say around forty three hundred. My audience is developers, which I suspect matters. I have…
Same definition on both sides, or so I thought: signed up and completed the first import within seven days. The product analytics tool says 41%, a query against my own database says 26%. That is not a rounding…
Last 30 days. The analytics number and my server logs disagree by a wide margin, and the analytics referrer breakdown says 40% direct which I do not believe either. I am trying to work out where to spend the next month…
About 900 visits a month. The dashboard says roughly 70% direct or none, then a long tail of referrers that add up to nothing. Three things are running: a monthly email, posts in two communities, and a docs page that…
Same 30 day window, three tools, three answers. GA4 and Plausible disagree by about 26% on visitors, which I can live with, but I cannot work out what I am supposed to do with the discrepancy when I calculate a…
Forty accounts, eleven paying. I currently look at signups, MRR, page views, session count and a churn percentage that reads either 0 or 9 percent depending on the week because it is four people. Half of these move for…
I can measure how long a new account takes to reach the thing the product is actually for (median about 26 minutes), and I can measure the gap between someone's first and second session. I do not have the volume to…
Same month, same site. The two analytics tools are 36% apart and I can't reconcile them. My own database is the only thing I'd swear to, but it only knows about people who signed up, so it can't give me a conversion…