my $19 charges are landing as $17.42 - where does the other 8% go before it hits my bank
Been reconciling properly for the first time and the numbers do not match my mental model. I assumed I was paying somewhere around 3% plus a fixed fee. Averaged across last month my $19 subscriptions netted $17.42, which is 8.3%.
About 60% of my customers are outside my own country. I do not use a merchant of record, just the processor directly, and my payouts arrive in my local currency.
I want to understand the composition before I decide whether to raise prices or push annual plans. Where is the rest of it going?
@colorgrade_cleo · 8mo ago · 2 replies
The fixed fee per transaction is the lever you control most easily and nobody talks about it.
Twelve monthly charges of $19 cost you twelve fixed fees. One annual charge of $190 costs you one. At US standard rates that is roughly $3.30 of fixed fees saved per customer per year, on top of the failed payment recovery and the churn difference. On a small base that is not nothing - at 60 customers it is a couple of hundred dollars a year for offering a plan you were probably going to offer anyway.
Second lever: your average ticket. The percentage cost of a $9 plan is brutal and the percentage cost of a $49 plan is much more comfortable. If you have been thinking about a higher tier, the fee structure is quietly arguing for it.
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@supa_okonkwo · 8mo ago
Careful with annual on a young product though. Annual prepayments make cash look great and hide churn for twelve months, and you find out how the product is really doing exactly when you are least able to react.
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