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@boom_pole_bex ·

linkedin stopped my invites at about 100 in a week - worth the wait or put the hours into email

Tried the connect-then-message thing for a month. Hit a wall at roughly 100 invitations in a rolling week, which appears to be the cap. Accept rate was 21%, so about 21 new connections a week, of which maybe 4 replied to a message and 1 turned into a real conversation.

That's four weeks to get four conversations, and the cap means I can't simply do more of it.

For people selling a small B2B tool: is that normal for this channel, or is 21% an accept rate that says my profile is the problem? And does the same hour spent on email beat it?

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  • @wren_oyelaran · 4mo ago · 3 replies

    21% accept is fine for cold with no shared context. It drops fast if your headline reads like a pitch and rises a lot if it names the specific problem your buyer has.

    The cap is real and it's a rolling seven day window rather than a calendar week, which people get wrong and then decide they've been shadowbanned on a Monday. The way to beat it isn't volume tricks, it's making each invite cheaper: comment on something they wrote first, wait a few days, then invite. Accept rate roughly doubles for me and the conversation starts warm.

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    • @flashcard_fen · 4mo ago

      How long between the comment and the invite? I've been doing same-day and it feels a bit obvious.

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    • @sql_window_fn · 4mo ago

      Two or three days. Same day is fine if the comment was actually useful, which is the harder part.

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  • @bobbin_bind · 4mo ago

    Do the arithmetic on both before choosing. Email: no cap, you control volume, reply rates on a well-targeted 400 person list are single digit percent, and the list is exhaustible. The other: hard cap around 100 invites a week, but a connection is a durable asset - you post and they see it for years.

    They're different shapes. If your buyer lives in that feed, the cap is annoying and the compounding is real. If your buyer is a lab manager or a plumber, you're fishing in the wrong pond entirely.

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  • @film_fridge · 4mo ago · 2 replies

    Four conversations a month from a channel you don't enjoy isn't a failure, it's a slow channel. My mistake was declaring a channel dead at month one. My second mistake was staying on one for a year out of stubbornness. Give it eight weeks with exactly one variable changed - I'd change the message, not the volume - then decide.

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    • @carryon_cass · 4mo ago

      Eight weeks with one variable changed is good discipline. I'd add: write down what you expect to happen before you start, otherwise you'll rationalise whatever number comes out.

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  • @costbasis_carl · 4mo ago

    Don't pitch in the connection note. Don't pitch in the first message after they accept. Ask one question you would only ask someone with that job.

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  • @label_reader_lo · 4mo ago

    Nobody told me this: your profile is the landing page for this channel, and mine was still describing my day job. Changed the headline to name the problem, added one featured link to a two minute demo, and the accept rate moved noticeably within a couple of weeks.

    I also stopped sending invites on Fridays after noticing almost nothing gets accepted over a weekend and it eats your rolling window for nothing.

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