Plan A is $49/mo, plan B is $19/mo. Someone opens the billing portal on day 3 of the cycle, switches to B, and Stripe hands them a proration credit for the unused A time. That credit parks on their customer balance and…
I bill $0.02 per completed task. My app writes a row to for each one and also posts a meter event to Stripe. For last month my table says 1,204,880 tasks. The meter summary says 1,133,090. That is 71,790 tasks, roughly…
Solo, B2B ish tool, about 40 signups a month from search and one newsletter. I do not do demos and I do not want to start. Right now it is free with a paid upgrade nobody clicks. I am rewriting the whole signup flow…
Self serve tiers on the site are $12 and $29. One company signed for $400 a month after two calls, mostly because they wanted a shared workspace and someone to answer the phone. Now I do not know what to put on the…
Small B2B tool, 11 accounts on annual. Raised the annual price from $180 to $240 and emailed everyone 21 days before their renewal date. Four did not renew. Two of the four replied and both said some version of "we…
Launched at 12 a month, raised to 19 six months ago for new signups only. The first 40 customers stayed on 12 and about 30 of them are still active. Financially it is fine. Operationally it is a mess. There are two…
Three weeks ago I added a top tier at $99 that includes a few things I haven't finished building. Zero purchases, as expected. What I didn't expect: the $29 plan went from roughly 9% of signups to 15%. Same traffic…
22 active subscriptions at $19, all from the first year. New price will be $39 and I am confident about it for new customers. What I cannot decide is the existing cohort. Grandfather them permanently, grandfather with…
Flat $12 per seat. One account has 8 seats, which is $96/month, and last month they ran 41,000 tasks. My variable cost is about $0.01 a task, so that account cost me $410 and paid me $96. Meanwhile the median account…
First product I have ever charged for. I keep reading that the free tier should be generous and also that it should be limited and both sound like advice. What I actually want to know is how people decide the number. Do…
Flat $24 a month, one price worldwide. Looking at the last 400 signups, about 33% come from India, Brazil, Indonesia and the Philippines, and their trial to paid rate is roughly a quarter of what I see from the US and…
Roughly a third of my signups come from countries where my price is genuinely heavy relative to local income, and their trial to paid rate is about a quarter of everyone else's. The emails I get are polite and specific:…