the band where testimonials go is just empty - what do you put there with four users

Replace proof with specificity. A stranger is trying to answer one question - will this work on my mess - and a logo band is a weak proxy for that answer. Real output is a strong one.

What went in mine: a screenshot of an actual result with the actual numbers left in, annotated with two callouts. Under it, forty seconds of screen recording of the real workflow with a cursor, no music, no face. Under that, one line about who it is not for, which did more for trust than anything else on the page because it is the only sentence on a landing page that could possibly be against my interest.

Tested roughly this. Version A had a grey logo band with three fake-looking placeholder marks, version B had a labelled screenshot of real output. Over about 1,100 visits split evenly, trial starts were 1.6% on A and 2.3% on B.

I would not bet the company on that gap, but it was enough for me to stop trying to manufacture proof and start showing the product.

What worked on mine was putting myself in the band. One sentence, first person: I spent three years doing this by hand for a studio, this is the thing I wish I had. Small photo, real name, link to somewhere I actually post.

The reason it works, I think, is that with four users the honest proof available to you is not other customers, it is that a specific person who understands the problem built this on purpose. That is a real claim and you can back it. It stopped being awkward once I wrote it as a fact about the problem rather than a story about me.

Cut the band. An empty or padded social proof section is worse than no section, because visitors read templates fluently now and they know what belongs there. A vague trusted by line with no names reads as nobody uses this and they are hiding it.

Delete it, move pricing up, and win the page on clarity instead. Pricing this far down is costing you more than the missing logos are.

Whenever you do get a name worth showing, ask before you use it. Company logos and used by claims can land you in a trademark conversation you cannot afford, and the customer contact you burn is worth more than the logo.

The email is two lines and works about half the time: would you be comfortable with me putting your company name and one sentence from your last email on the site, and here is exactly how it would look, with a screenshot. Giving them the exact wording to approve is the trick - people say no to a vague request and yes to a specific one.

Proof is the product doing the thing. Show the output, not badges. If the output is not screenshot-worthy, that is the real finding.