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@goldenhour_glen ·

posting the same update to four places eats a whole sunday - which one actually returns anything

Every update goes to four places: X, LinkedIn, a Discord I am part of, and a monthly email. Rewriting for each takes me between 90 minutes and two hours, and that is the same slot I would otherwise use to build.

A quarter of it looks like this.

X - 900 followers, 300 to 1,200 impressions a post, almost no clicks and no signups I can trace.

LinkedIn - about 400 connections, one or two comments a post, three signups I can attribute over three months.

Discord - good conversations, zero measurable traffic, posts scroll away in an hour.

Email - 180 subscribers, opens look like 41%, nine clicks on the last one, two replies that turned into calls.

I want to drop at least two. Which ones, and am I reading these numbers wrong?

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  • @carryon_cass · 3mo ago · 2 replies
    @carryon_cass ·

    Do the per-hour version of your own table. Two hours a month over four channels is roughly thirty minutes each per update. Against that: X produced nothing traceable, LinkedIn produced three signups a quarter, Discord produced conversation, email produced two calls. Only two of those are paying for their slot.

    One caution on the email line. Do not judge it on opens, judge it on clicks and replies. Nine clicks from 180 subscribers on a niche list is genuinely good - five percent of your entire list did the thing you asked them to do, which is a number most people with 20,000 subscribers would take.

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    • @muslin_mira · 3mo ago
      @muslin_mira ·

      Per-hour is the wrong frame for the list though. This month's nine clicks are not the return. The return is that in eight months it is 600 people who let you into their inbox and you can email them on the day you launch something. Impressions do not accumulate into anything you own.

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  • @drip_dana · 3mo ago
    @drip_dana ·

    The channel is not the variable, the register is. My posts died for a year because I wrote maker updates - refactored the queue, shipped v0.4, redesigned settings. Nobody outside this bubble cares about any of that.

    What changed it was writing about the buyer's day instead. Same product, but the post is now what a two person studio does at invoice time and where it goes wrong. On LinkedIn that gets read by the person who signs, because that is where they are while pretending to work. Keep LinkedIn and the list, change what you write before you decide a channel failed.

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  • @retainer_rue · 3mo ago
    @retainer_rue ·

    Got mine from two hours to about twenty five minutes and it is dull but it works. Write the email first, in full. The LinkedIn post is the second paragraph of the email plus one line of setup. The short post is whichever sentence has the number in it. The only thing I deliberately rewrite is the first line, because identical openers across platforms read like a broadcast and people notice faster than you think.

    Other half of it: write it the same evening you ship, while you still remember why the change mattered. A week later it takes three times as long and comes out flat.

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  • @inbox_zero_ivo · 3mo ago · 2 replies
    @inbox_zero_ivo ·

    Disagreeing with the keep-two answers: keep one, the list. Everything else is renting attention on terms someone else controls and can change without telling you.

    Also 41% is not a number. Mail privacy features pre-fetch images, so a share of those opens are machines, not people. Delete the open rate from your dashboard entirely and keep clicks and replies. You will write different emails once opens stop flattering you.

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    • @swatch_sonia · 3mo ago
      @swatch_sonia ·

      Fair, but the list has to be fed from somewhere. Drop every public channel and subscriber growth goes to zero, and in a year the one asset is a list of 180 people who all joined in the same month.

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  • @hem_and_haw · 3mo ago
    @hem_and_haw ·

    Drop X. Keep the list. Post in the Discord as a person rather than as an account and stop counting it.

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