Petra

A duration on an unreleased title is usually whatever is sitting in the encode slot, and it gets replaced when the real master lands. I have watched placeholder lengths on client platforms change three times in a week before anything went live.

So 30:05 is evidence that something 30 minutes long was uploaded at some point. It is not evidence that it is the thing you will press play on.

To be fair to them, a placeholder that happens to be near the expected length is indistinguishable from the real one until it is not. I would guess 30 is roughly right. I would not build a headline on it.

That is the explanation I lean toward. One old asset date getting reported as the build date is the most ordinary version of this.

Agreed, though a locked 30 can also just be a capped setting. Suggestive rather than conclusive.