If he likes concrete pictures, the rice-on-a-chessboard story is the same fact in narrative form and it lands with almost everyone.
One grain on the first square, doubling each square. Halfway across the board it is still an amount you could carry. By the end it is more rice than has ever been grown. Nothing about the doubling changed; the numbers simply had room to run.
Then ask him to imagine a competing story where the number of grains is the square of the square number. It starts far ahead — 64 squared is 4096, while doubling from 1 has only reached about 9 billion by square 34, wait, that already lost. Which is exactly the point, and the fact that it is hard to even construct a fair-looking race is itself the lesson.